Priscilla Nieto McDonald

Priscilla Nieto McDonald

Assoc. Broker, GRI, CRS, ABR, SRES

License #: AB048847L

Re/Max Services

Mobile:
215-962-8173
Office:
215-641-2500
Email Me

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Breaking the cycle of listing agent burnout: A broker’s playbook

USA Real Estate News-Inman - Thu, 2025-10-16 15:25
If we can build brokerages that protect our listing agents' bandwidth and reinforce their value, Jeff Farmer writes, we'll position them to thrive in markets where others fold.

Fathom Acquires Residential Brokerage START Real Estate

USA Real Estate News-RISMedia - Thu, 2025-10-16 15:17

Fathom Holdings Inc. has acquired START Real Estate, a residential brokerage dedicated to serving first-time homebuyers.  Headquartered in Colorado with recent expansion into Utah, START Real Estate’s 70 agents are expected to close approximately 400 transactions this year with a mortgage attach rate exceeding 70%.  Founded by Randy and Terri Bell, START Real Estate has…

The post Fathom Acquires Residential Brokerage START Real Estate appeared first on RISMedia.

Rechat Announces Integration with Loft47 to Launch a Commission Management Platform

USA Real Estate News-RISMedia - Thu, 2025-10-16 15:10

Rechat has announced a new integration with Loft47, a back office automation and commission management platform. Rechat says that together, the companies will deliver a seamless brokerage experience connecting a scalable, secure and fast commission management platform. Brokerages can now manage deals, compliance, commissions and payouts in one workflow. “Our integration with Loft47 reinforces our…

The post Rechat Announces Integration with Loft47 to Launch a Commission Management Platform appeared first on RISMedia.

Leading With an Agent-First Vision

USA Real Estate News-RISMedia - Thu, 2025-10-16 15:05

Above, Duff Rubin Vitals: Coldwell Banker Realty, Southeast Region Years in business: 119 Size: 112 offices, 13,000 agents Regions served: Southeast and Mid-Atlantic 2024 Sales Volume: $30 billion  2024 Transactions: 50,045 https://www.coldwellbankerhomes.com  Growing up in Canada, Duff Rubin wanted to be a professional hockey player, but when he realized that dream wasn’t going to come…

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Is Your AI Strategy Safe and Secure—or Are You at Risk?

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:54

Artificial intelligence is showing up everywhere in real estate—from listing descriptions and content creation to property search and showing apps. But not all AI is created equal.  The real question for MLSs, brokerages and agents isn’t whether to use AI, but how to use it safely. Because what most professionals don’t realize is this: If…

The post Is Your AI Strategy Safe and Secure—or Are You at Risk? appeared first on RISMedia.

Now Is the Time to Define Your ‘Why’ in Real Estate

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:50

Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure from economic and market conditions. In this environment, clarity of purpose is not a luxury, it’s essential.  The most important question for any agent is not, “How many homes can I sell?” but rather, “Why…

The post Now Is the Time to Define Your ‘Why’ in Real Estate appeared first on RISMedia.

Mortgage Rates Slide Slightly

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:46

Continuing a pattern of small movements expected as the government shutdown continues, rate saw only a slight downward trend this week.  According to the latest Primary Mortgage Market Survey® (PMMS®) released by Freddie Mac Thursday, the average 30-year fixed-rate mortgage (FRM) slid three basis points to 6.27% from last week’s average of 6.30%. “Mortgage rates…

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Real estate apprenticeship is the answer to new agent retention

USA Real Estate News-Inman - Thu, 2025-10-16 14:33
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry.

Lesson Learned: Real estate apprenticeship is the answer to new agent retention

USA Real Estate News-Inman - Thu, 2025-10-16 14:33
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry.

Robert Reffkin pokes at CRMLS policy. CRMLS CEO pushes back

USA Real Estate News-Inman - Thu, 2025-10-16 14:06
Compass CEO Robert Reffkin took aim on social media at user agreements for the nation's largest multiple listing service. In an open letter shared with Inman and other media outlets, CRMLS' CEO calls it "misinformation."

Judge Temporarily Blocks HUD Layoffs During Shutdown

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:04

A federal judge yesterday temporarily blocked the Trump administration from laying off thousands more workers during an ongoing government shutdown, including around 442 from the Department of Housing and Urban Development (HUD). Granting a request in a lawsuit by federal labor unions, Judge Susan Illston in the Northern District of California cited President Donald Trump’s…

The post Judge Temporarily Blocks HUD Layoffs During Shutdown appeared first on RISMedia.

Homebuilder Confidence Grows Despite Market Uncertainty

USA Real Estate News-RISMedia - Thu, 2025-10-16 13:57

According to the National Association of Homebuilders (NAHB)/Wells Fargo Housing Market Index (HMI), which gauges builder perceptions of current and future single-family home sales, homebuilder sentiment levels increased in October, as future sales expectations surpassed the 50 point breakeven mark for the first time in almost 10 months.  “The HMI gain in October is a…

The post Homebuilder Confidence Grows Despite Market Uncertainty appeared first on RISMedia.

Art Carter Issues Lengthy Response to Compass CEO’s Licensing Agreement Claims

USA Real Estate News-RISMedia - Thu, 2025-10-16 13:31

Above, Art Carter The following is an open letter from Art Carter, CEO of California Regional MLS (CRMLS) to Compass CEO Robert Reffkin regarding Reffkin’s recent statement on social media claiming CRMLS’s end user license agreement forces agents to surrender ownership of content, which RISMedia covered Oct. 14. Okay, Mr. Reffkin, you got some people’s…

The post Art Carter Issues Lengthy Response to Compass CEO’s Licensing Agreement Claims appeared first on RISMedia.

Consolidation Trend Continues as Howard Hanna Expands Into NYC

USA Real Estate News-RISMedia - Thu, 2025-10-16 13:26

In a time of significant market consolidations—Compass acquiring Anywhere, Keller Williams bringing on a private equity firm, Rocket Companies acquiring Redfin and more—Howard Hanna Real Estate Services is expanding its business with its entrance into the New York City market with the acquisition of Manhattan-based Elegran Real Estate, which claims around 150 agents. The company…

The post Consolidation Trend Continues as Howard Hanna Expands Into NYC appeared first on RISMedia.

Howard Hanna expands into NYC with purchase of Elegran

USA Real Estate News-Inman - Thu, 2025-10-16 09:52
Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path amid the industry's larger consolidation trend.
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